The Mythical Makeover

Lately, Deven Green has been entertaining me and a plethora of my friends with her series of dubbed videos of Brenda Dickson of 80s The Young and the Restless fame.

When I think of the word Makeover, my minds eye immediately sees the image above. Oh, Brenda.

Makeover is a term rampant from the 80s. It implies that you are not fit for the world. Further images of a mass of women sitting in Department Store Cosmetic Chairs being made over by other women who looked similar to the image of Brenda above (and whom still look like this but 25 years later) haunt me.

Makeover still exists, sadly. Preying on the insecurities of women everywhere, retailers convince women what their look should be based on the dictated Look of the season. It’s true. I lived it for years- I was that flamboyant gay guy who sold many of you The Look.

Luckily, women today are much smarter. And men too, for that matter. [We all know at least one Metrosexual.] Because information moves at such a rapid rate through the internet (or what my buddy Johnny calls The Oracle), people, in general, are much more educated and savvy as to what they want. The problem for people (from what I have encountered) is that, even though they know what they want, they don’t know how to get there. I have deduced that we all (at least in the Western World) play at least three different characters in our lives: Work Me, Home Me & Social Me. Another concern I have encountered from people is that all three of these characters can often meld into one more than not.

Even if- in most cases- peeps would rather have a little more distinction between their three faces of Eve. Okay. Maybe I’ve carried it too far, but you get my meaning.

The Studio offers makeup, hair and styling services that suit your needs and wants. Where you walk into most salons, you are inundated with having to become- at least a little- part of that culture. I am more concerned about being part of your culture, working with you and developing a look that works for you in every aspect of your life. Your Look has to represent you. Your Look shouldn’t necessarily own you, as it owns our dear Brenda above. Sure, sure. There’s a time and a place for pulling a Dickson. But we’re not always on a Red Carpet in 1984.

No. Own your Look or Looks. You should always have the final say of what you look like, appropriate to the situation, of course. And if you’re having a problem getting there, email me and let’s consult!

Please help me with some research!

Hi peeps!

I am conducting a survey on the personal care industry and I would LOVE to have your input on some questions. Please copy and paste this and answer it in “COMMENTS” or paste it into an email message and send it back to me at everythingsjustjake@gmail.com by Monday. Thanks so much for participating in this and helping me in my quest!

***********************

1. From 1 to 10 (1 being least important, 10 being most), please rate the following statements:

1. My hair is the most important thing about my personal style.

2. My makeup is most important about my personal style.

3. My clothing is most important about my personal style.

4. My hair and makeup is most important about my personal style.

5. My hair, makeup and clothing are all equally important about my personal style.

 

2. When choosing a place to have my hair done, the most important thing to me is:

a. location.

b. Price.

c. The stylist. I will go wherever he or she is.

 

3. I have my hair professionally done:

a. once a year.

b. twice a year.

c. three times a year.

d. four times a year.

e. five or more times a year.

 

4. Are the following statements true or false:

a. I have paid to have my makeup professionally done.

b. I would pay to have my makeup done.

c. I often pay to have my makeup professionally done.

d. I don’t pay to have my makeup professionally done but I do buy products after having it done.

e. I have no interest in having my makeup professionally done.

 

5. Are the following statements true or false:

a. I have paid a stylist to help me with my clothing/ personal style.

b. I would pay a stylist to help me with my clothing/ personal style.

c. I often pay a stylist to help me with my clothing/ personal style.

d. I don’t pay to have a stylist to help me with my clothing/ personal style but I do buy products after having been styled (i.e. in a retail establishment).

e. I have no interest in having a stylist help me with my personal style.

 

6. When it comes to personal styling (hair, makeup and clothing), I spend:

a. less than $200 a year.

b. more than $200 but less than $500.

c. more than $500 but less than $1000.

d. more than $1000 but less than $5000.

e. more than $5000 but less than $10000.

f. more than $10000.

 

7. Would you rather:

a. shop or have your hair/ makeup done at a large retailer (i.e. Macy’s, Nieman Marcus; The Bay, Holt Renfrew) than to go to a boutique?

b. shop or have your hair/ makeup done at a boutique than go to a large retailer?

 

8. From the previous statement regarding large retailer vs. boutique, please explain your decision.

 

9. Please rate the following (1 being most important, 3 being least) in order of their importance to you: Hair.

Makeup.

Clothing.

 

10. If you were presented with a space/ studio where you could have “one stop shopping” (hair, makeup, aesthetics, retail products, personal styling), would this be appealing to you?

 

11. Please take a moment to comment on what else might be important to you in having any image/ image modification/ personal care services (i.e. environment, personality of stylist, body modification; ANYTHING!). Thanks!

Check out House of Glamma!

HouseofGlamma.com has officially launched!

HouseofGlamma.com

Please take some time to look around. Although there are a few kinks to be worked out (!), it is looking pretty cute.

Stay tuned for step-by-step how-tos and video tutorials!

And be sure to let me know what you are listening to right now to be entered to win F-I-E-R-C-E House of Glamma swag!